Lead Magnet Delivery · Marketing
Deliver your freebie instantly and grow your list with consent
Each Typeform signup gets your freebie by email from your Gmail; only people who agreed to the newsletter are added to Kit and tagged by interest.
Free account to start. Buying and running live need a paid plan.
- Starts from an event in a connected app
- 1 AI step
- A person approves before it acts
- About 15 min to set up
Sound familiar?
The job, before and after this agent.
What it feels like today
- “People request our free guide and wait hours for us to email the link.”
- “Everyone who downloads something ends up on the newsletter, whether they asked or not.”
- “We have no idea which topic each new subscriber cares about.”
What you get with the agent
- A short delivery email in your voice with your freebie link, sent from your Gmail.
- Sent straight away, or after your approval if you prefer.
- Email, name, interest and newsletter consent read from the form answers, with the address checked in code.
- Only people who clearly agreed to the newsletter are added to Kit, with the tag for their interest.
Before
Form responses pile up over the weekend, the guide link goes out on Monday, and everyone is added to the list regardless of what they ticked.
After
Saturday at 10:05 Ada asks for the sourdough guide; minutes later she has the link. She ticked yes to the newsletter, so she's in Kit with the sourdough tag.
How it works
The whole workflow, step by step.
For each new response to your freebie form in Typeform, AI reads the email address, first name, interest and newsletter consent from the answers and writes a short delivery email in your voice. Code checks the address, adds your freebie link (for example a Google Drive file shared as “Anyone with the link”) below the text, and the email goes out from your Gmail, straight away or after your approval. Only people whose answers clearly agreed to the newsletter are added to Kit as subscribers and tagged with your Kit tag for their interest (up to three), matched in code. It sends a link: it doesn't attach the file or change sharing in Google Drive.
- TriggerNew Typeform response
- AI stepRead the response and write the email
- LogicHas an email?
- LogicDeliver, and review first?
- No email:Not sent: no valid email
- No review:Check before sending
- Review first:Approve the delivery email
- OutputNot sent: no valid email
- Human approvalApprove the delivery email
- Approved:Check before sending
- LogicCheck before sending
- LogicPassed the checks?
- Send:Email the freebie
- Held:Held: nothing sent
- OutputHeld: nothing sent
- App callEmail the freebie
- LogicAgreed to the newsletter?
- LogicAdd to Kit?
- Consent:Add them to Kit
- No consent:Freebie sent (not added to Kit)
- OutputFreebie sent (not added to Kit)
- App callAdd them to Kit
- LogicInterest 1?
- LogicInterest 2?
- LogicInterest 3?
- LogicWhich interest?
- Interest 1:Tag interest 1 in Kit
- Interest 2:Tag interest 2 in Kit
- Interest 3:Tag interest 3 in Kit
- Other:Added without an interest tag
- App callTag interest 1 in Kit
- App callTag interest 2 in Kit
- App callTag interest 3 in Kit
- OutputAdded without an interest tag
- OutputDelivered and tagged
This is the workflow that opens in your workspace when you set the agent up. Every step can be edited.
- Step 1New Typeform responseStarts a run for each new completed response to your freebie form (checked every few minutes).
- Step 2Read the response and write the emailAI reads the email address, first name, interest and newsletter consent from the answers, and writes a short delivery email in your voice (the link is added in code).
- Step 3Has an email?In code: exactly one valid email address was found in the answers.
- Step 4Deliver, and review first?No valid email: nothing is sent. With review on the email waits for you; with review off (the default for this agent) it goes straight to the checks.
- Step 5Not sent: no valid emailThe response had no valid email address.
- Step 6Approve the delivery emailThe email waits in Reviews: edit, approve to send it with the link, or reject.
- Step 7Check before sendingIn code: one valid recipient, a subject and body, and no leftover placeholders.
- Step 8Passed the checks?Passed: the freebie is sent. Otherwise nothing is sent.
- Step 9Held: nothing sentThe email was blank, too long or had a placeholder.
- Step 10Email the freebieSends the email from your Gmail with your freebie link below the text.
- Step 11Agreed to the newsletter?In code: only people whose answers agreed to the newsletter are added to Kit.
- Step 12Add to Kit?With consent: added to Kit and tagged by interest. Without: they only get the freebie.
- Step 13Freebie sent (not added to Kit)They didn't agree to the newsletter.
- Step 14Add them to KitCreates (or updates) the subscriber in Kit as active, with their first name.
- Step 15Interest 1?In code: does the interest match your interest 1?
- Step 16Interest 2?In code: does the interest match your interest 2?
- Step 17Interest 3?In code: does the interest match your interest 3?
- Step 18Which interest?Tags them with the Kit tag of their interest; “other” gets no interest tag.
- Step 19Tag interest 1 in KitAdds your Kit tag for interest 1 (tags can start your Kit automations).
- Step 20Tag interest 2 in KitAdds your Kit tag for interest 2 (tags can start your Kit automations).
- Step 21Tag interest 3 in KitAdds your Kit tag for interest 3 (tags can start your Kit automations).
- Step 22Added without an interest tagTheir interest didn't match one of yours.
- Step 23Delivered and taggedThe run history keeps the email and the tag.
Example run
What goes in, and what comes out.
Example with fictional data
Comes in
Typeform response: name Ada Lovelace, email ada@example.com, interest “Sourdough at home”, newsletter question answered yes.
The agent produces
AI writes “Your starter guide is here” with a two-line note; the link is added below and the email goes out from your Gmail. Ada is added to Kit as active and tagged with your sourdough tag.
What you need
Everything it takes to run it.
About 15 minutes from purchase to live. A checklist above the canvas takes you through each step.
Plan
Included in Enterprise; on other paid plans it's $59 once. Agents run live on paid plans, from Basic ($39/mo).
Your AI key
Connect any of 15 AI providers on your own key. Your provider bills usage directly, at cost; we add no markup.
Checklist
- A paid plan (agents run live on paid plans).
- An AI provider key (Settings → AI Providers).
- Typeform, Gmail and Kit, connected in Settings → Integrations.
- A Typeform form that asks for an email (and ideally a name, an interest and newsletter consent), and a link to your freebie.
Setup, about 15 minutes
- Connect your AI provider. The AI steps run on your own key (OpenAI, Anthropic, Google and more). Add one in Settings → AI Providers.
- Connect Typeform. Connect Typeform with a personal token that has forms:read and responses:read (Settings → Integrations → Typeform).
- Connect Gmail. Connect the Gmail account the freebie goes out from (Settings → Integrations → Gmail).
- Connect Kit. Connect Kit with a v4 API key (Settings → Integrations → Kit).
- Pick your freebie form. Open the trigger and pick the Typeform account and the form.
- Describe the freebie and interests. Open “Read the response and write the email” and replace the two placeholders.
- Gmail and your link. Open “Email the freebie”: pick the Gmail account and paste your freebie link.
- Kit and your interest tags. Open “Add them to Kit” and the three tag steps: pick the Kit account and the tag for each interest.
- Test it with Dry Run. Press Dry Run: the agent runs on sample data with no messages sent and nothing written to your apps.
- Switch the trigger on. Open the trigger and click “Activate app trigger”: new responses are checked every few minutes.
Is it a fit?
Who it's for, and what it won't do.
Built for
- Creators and coaches offering a free guide or checklist
- Small businesses using Typeform for signups
- Newsletters built on Kit
What it doesn't do
- It sends a link: it doesn't attach the file or change sharing in Google Drive (share the file as “Anyone with the link” yourself).
- Up to three interest tags; other answers get no interest tag.
- Typeform only as the form; Kit only as the email tool.
- Not instant: new responses are checked every few minutes.
We list the limits up front so you can decide before you buy.
Price
$59 one-time
Per workspace. It never renews.
- Included at no extra cost on Enterprise.
- Buying and running it live need a paid plan, from Basic ($39/mo).
- Dry Run costs nothing: simulated AI and app calls, nothing sent.
- AI usage is billed by your own provider, at cost. No AI credits to buy from us.
One-time agent purchases aren't covered by the 30-day money-back guarantee. Refund policy
FAQ
Questions about Lead Magnet Delivery.
Who gets added to my newsletter?
Only people whose answers clearly agreed to it. Asking for the freebie alone isn't treated as consent; those people just get the download.
How is the file delivered?
As a link you paste once, for example a Google Drive file shared as “Anyone with the link”. The agent doesn't attach files or change Drive sharing.
Which apps do I need?
Typeform for the form, Gmail to send and Kit for the newsletter, plus your own AI provider key.
Is it worth it?
It's a one-time purchase that never renews, and every signup gets its download within minutes. Running it live needs a paid plan; Dry Run is free.
How is the freebie delivered?
As a link in the email. Put the file in Google Drive (Share → Anyone with the link → Viewer) or anywhere else and paste its link in “Email the freebie”.
Who is added to Kit?
Only people whose answers clearly agreed to the newsletter (a yes or a ticked box to an email question). Everyone else gets the freebie and nothing more.
Does each email wait for me?
Not by default: people expect their download straight away. Write REVIEW BEFORE SENDING: yes in your rules to approve each one first.
Is this a subscription?
No. Lead Magnet Delivery is a one-time purchase of $59 per workspace and never renews. The Enterprise plan includes it at no extra cost. Running it live needs a paid plan (from Basic ($39/mo)), and your AI provider bills you directly for usage.
Can I test it before it touches real data?
Yes. Once it's set up in your workspace, Dry Run plays every step on sample data with simulated AI and app calls: nothing is sent and nothing in your apps changes. Switch the trigger on only when you're happy.
Put Lead Magnet Delivery to work.
Free account, no credit card. Your Agents page opens with Lead Magnet Delivery ready to buy and set up, then Dry Run it before it goes live.