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Brand & Competitor Mention Monitor · Marketing

Hear about every story on you and your rivals before your boss does

Each morning it reads the news and alert feeds for your brand and competitors, filters out the noise, scores sentiment and priority, and posts what matters to Slack.

Available now $69 one-time · never renewsIncluded in Enterprise
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Free account to start. Buying and running live need a paid plan.

  • Runs on a schedule
  • 1 AI step
  • About 10 min to set up

Sound familiar?

The job, before and after this agent.

What it feels like today

  • “I find out about a bad article about us when a customer forwards it.”
  • “Google Alerts fills my inbox with irrelevant results I've stopped reading.”
  • “A competitor launched a new tier last month and we heard about it from a prospect.”

What you get with the agent

  • The last 24 hours of Google News for your brand and competitor names, or any public RSS feed you choose, read every morning.
  • Irrelevant items dropped and duplicate stories merged, so you read each story once.
  • Each mention scored for sentiment and priority, with a one-line reason and a suggested action.
  • A prioritized digest in your Slack channel, high-priority items first.
  • PR risks and major competitor moves also emailed to the person you choose.

Before

Every few days someone skims a cluttered alerts folder, misses a critical review in a trade outlet, and learns about a competitor's price cut from a lost deal.

After

At 8am Slack shows three items: a competitor's price change marked high priority with a suggested response, one positive press mention worth sharing, and nothing else to wade through.

How it works

The whole workflow, step by step.

Each morning it fetches the last 24 hours of Google News results for your brand and competitor names, or any public RSS feed you choose (Google Alerts, Reddit search, a competitor's blog). AI keeps only items really about you or your competitors, merges duplicate stories, scores sentiment and priority, and suggests an action for each. A prioritized digest goes to your Slack channel; PR risks and major competitor moves are also emailed to the person you choose. It reads public news and RSS feeds, not Instagram, Facebook, X or TikTok.

  1. TriggerEvery morning at 8:00
  2. App callRead the news feed
  3. AI stepAnalyze the mentions
  4. App callPost the daily digest to Slack
  5. LogicAnything urgent?
    • Urgent:Email the owner about urgent mentions
    • Nothing urgent:Nothing urgent
  6. OutputEmail the owner about urgent mentions
  7. OutputNothing urgent

This is the workflow that opens in your workspace when you set the agent up. Every step can be edited.

  1. Step 1Every morning at 8:00Runs once a day. Set your time zone on the trigger.
  2. Step 2Read the news feedFetches the last 24 hours of Google News results for your brand and competitor names (or any RSS feed you point it at: Google Alerts, Reddit search, a competitor's blog).
  3. Step 3Analyze the mentionsAI reads each new item, decides whether it's about you or a competitor, scores sentiment and priority, and writes a short digest with suggested actions.
  4. Step 4Post the daily digest to SlackPosts the morning digest (high-priority items first) to your marketing channel.
  5. Step 5Anything urgent?When at least one mention is high priority (PR risk, viral complaint, major competitor move), the owner also gets an email.
  6. Step 6Email the owner about urgent mentionsEmails the high-priority mentions, with links and suggested actions, to the person who handles PR.
  7. Step 7Nothing urgentThe run history keeps the analyzed mentions for your records.

Example run

What goes in, and what comes out.

Example with fictional data

Comes in

Morning feed for Acme Analytics and two competitors: 14 news items, including a duplicate story syndicated by three outlets.

The agent produces

Slack digest with 4 items. High: a competitor announced a free tier (suggested action: brief sales on positioning). Medium: a trade blog mentions Acme Analytics favorably (share on LinkedIn). Duplicates merged; 10 irrelevant items dropped. High item also emailed to the marketing lead.

What you need

Everything it takes to run it.

About 10 minutes from purchase to live. A checklist above the canvas takes you through each step.

Plan

Included in Enterprise; on other paid plans it's $69 once. Agents run live on paid plans, from Basic ($39/mo).

Your AI key

Connect any of 14 AI providers on your own key. Your provider bills usage directly, at cost; we add no markup.

Apps

Checklist

  • A paid plan (agents run live on paid plans).
  • An AI provider key (Settings → AI Providers).
  • Slack, connected in Settings → Integrations.
  • Your brand and competitor names (and, optionally, a Google Alerts or other RSS feed address).

Setup, about 10 minutes

  1. Connect your AI provider. The AI steps run on your own key (OpenAI, Anthropic, Google and more). Add one in Settings → AI Providers.
  2. Connect Slack. Connect the Slack workspace your marketing team uses (Settings → Integrations → Slack).
  3. Choose what to watch. Open “Read the news feed” and put your brand and competitor names in the address, or paste a Google Alerts / Reddit RSS feed address instead.
  4. Describe your brand and competitors. Open “Analyze the mentions” and replace the placeholder with your brand, competitors and what counts as urgent.
  5. Pick the Slack account and channel. Open “Post the daily digest to Slack” and pick your account and channel. Invite the app to private channels first (/invite @Fluxo Flow).
  6. Add the alert address. Open “Email the owner about urgent mentions” and enter who should hear about urgent items.
  7. Test it with Dry Run. Press Dry Run: the agent runs on sample data with no messages sent and nothing written to your apps.
  8. Switch the trigger on. Open the trigger, set your time zone and switch the schedule on. It runs every morning at 8:00.

Is it a fit?

Who it's for, and what it won't do.

Built for

  • Marketing and comms leads at small and mid-size companies
  • Founders keeping an eye on competitors
  • Agencies monitoring brand news for clients

What it doesn't do

  • It doesn't monitor Instagram, Facebook, X, TikTok or YouTube; those networks don't offer a feed it can read.
  • It reads headlines and snippets from the feed, not the full articles behind the links.
  • It doesn't discover new competitors by itself or reply to anyone; you choose the names it watches.
  • One feed per workflow (combine names with OR, or duplicate the workflow for another feed).

We list the limits up front so you can decide before you buy.

Price

$69 one-time

Per workspace. It never renews.

Available now
  • Included at no extra cost on Enterprise.
  • Buying and running it live need a paid plan, from Basic ($39/mo).
  • Dry Run costs nothing: simulated AI and app calls, nothing sent.
  • AI usage is billed by your own provider, at cost. No AI credits to buy from us.
Get this agent See how it works

One-time agent purchases aren't covered by the 30-day money-back guarantee. Refund policy

FAQ

Questions about Brand & Competitor Mention Monitor.

Does it watch Instagram, TikTok or X?

No. Those networks don't offer a feed it can read. It covers public news and RSS: Google News, Google Alerts delivered to RSS, Reddit search RSS and blogs.

What if it misjudges a story?

Every item comes with its reason and the link, so you can see why it was ranked. It reads headlines and snippets, not full articles, and it never replies to anyone.

How long does setup take?

About 10 minutes: connect Slack, type your brand and competitor names, and optionally paste an RSS feed address.

Is it worth the price?

A one-time price that never renews, against someone reading alerts every day. Live runs need a paid plan and your own AI provider key; Dry Run is free.

Can I watch several feeds?

Combine names with OR in one Google News search, or duplicate the workflow per feed.

Is this a subscription?

No. Brand & Competitor Mention Monitor is a one-time purchase of $69 per workspace and never renews. The Enterprise plan includes it at no extra cost. Running it live needs a paid plan (from Basic ($39/mo)), and your AI provider bills you directly for usage.

Can I test it before it touches real data?

Yes. Once it's set up in your workspace, Dry Run plays every step on sample data with simulated AI and app calls: nothing is sent and nothing in your apps changes. Switch the trigger on only when you're happy.

Put Brand & Competitor Mention Monitor to work.

Free account, no credit card. Your Agents page opens with Brand & Competitor Mention Monitor ready to buy and set up, then Dry Run it before it goes live.

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